China Market Entry
A structured pathway into the world's largest market — built around your business, not a template.
Not a Template. A Strategy.
Most companies approaching China start with the same problem: too much information, no clear first step, and no one on the ground who speaks both languages fluently — in business terms.
Zatino Group provides market entry advisory for European companies at any stage. Whether you're exploring for the first time or already active in Asia and ready to scale.
What We Help With
Market Research & Sector Analysis
We identify where your product or service fits in the Chinese market — by region, sector, and buyer type.
Partner Identification
We connect you with vetted Chinese distributors, manufacturers, and partners relevant to your industry — not a directory, but introductions we manage.
Regulatory & Compliance
Import regulations, product certification, JV structures, and IP protection — we brief you before you spend a euro in-market.
Ongoing Market Support
After the first meeting, we stay involved. This isn't a one-off introduction — we help manage the relationship.
Who This Is For
European SMEs
Irish and European companies with a product or service that has genuine export potential to China — and want a guide, not just a report.
Founders & CEOs
Decision-makers who want to understand China without spending 12 months on research first. We give you the clarity to make a call.
Companies Already in Asia
Businesses active in other Asian markets looking to expand into China with the right support structure from day one.
Advisory Format
Initial consultation: 60 minutes (free)
Engagement: project-based or retainer
Every engagement is custom — no packaged consulting products.
Let's Talk About Your China Strategy
If you're thinking about entering the Chinese market — or want a second opinion on your current approach — reach out. No pitch, just a direct conversation.